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ALACHUA – One of America’s most recognizable novelty vehicles is set to make a stop in Alachua this weekend, bringing smiles, souvenirs and a bit of pop-culture nostalgia to the city’s downtown farmers market.

The Oscar Mayer Wienermobile, a 27-foot-long hot dog on wheels, will appear at Market on Main in Alachua on Saturday, Jan. 10, from 9 a.m. to 1 p.m., as part of a two-day visit to the Gainesville area. The Alachua stop will give residents and visitors a chance to see the iconic vehicle up close during the popular weekly farmers market.

Driven by Isaac — who goes by the nickname “At The Grill Isaac” — the Wienermobile will be “serving up smiles, Wiener Whistles, and a whole lot of fun,” according to the announcement. The appearance is expected to be a family-friendly attraction, drawing both longtime fans of the brand and curious onlookers eager for photos.

Market on Main is held in downtown Alachua and features local vendors, artisans and food sellers, making it a natural fit for the whimsical Oscar Mayer vehicle. The Wienermobile’s visit adds a nationally recognized attraction to the community event, offering a unique moment for shoppers and families attending the market.

The Alachua appearance follows a stop in Gainesville on Friday, Jan. 9, when the Wienermobile will be parked at the Cade Museum for Creativity & Invention from noon to 2 p.m. That visit is part of the same regional outreach effort, which Isaac said is aimed at spreading cheer and engaging with local communities.

“My name is At The Grill Isaac, and I’m the driver of the iconic Oscar Mayer Wienermobile,” the announcement states. “I’m thrilled to share that we’ll be rolling into the Gainesville’s area for some special events.”

The Saturday event in Alachua will take place at Market On Main, located at 15100 N.W. 142nd Terrace. The market runs weekly and serves as a gathering place for the community, highlighting local agriculture, small businesses and family activities.

For Alachua residents, the Wienermobile’s visit offers a rare chance to experience a piece of Americana without leaving town — and to add a little extra flavor to a Saturday morning at the farmers market.

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